These days, conversations about food often feel louder than ever. From strict elimination plans to viral nutrition trends, fad diets and carefully curated meal plans dominate social media feeds and dinner table debates alike.

People usually make dramatic changes to their eating habits with a clear goal in mind. Some want to lose weight, others aim to gain muscle. Many are searching for improved metabolic health, while others adjust their diet based on ethical beliefs or personal values. At one point or another, most of us have experimented with cutting something out — sugar, carbs, dairy, gluten. But very few have taken on a challenge quite as extreme as Dr. Nick Norwitz.

Dr. Norwitz, a researcher-educator whose mission is to “Make Metabolic Health Mainstream,” recently gained significant attention online after documenting a bold dietary experiment on his YouTube channel. His plan? To consume 700 eggs in a single month and track what happened to his cholesterol levels.