What began as a technical dispute over ounces has turned into a referendum on trust in the grocery aisle. McCormick insists its labels are accurate and legal, pointing to clearly printed net weights as proof that nothing is being hidden.
Watkins, however, argues that what shoppers see first is not the fine print,
but the size and shape of the container, and that those visuals carry their own powerful promise.
As federal reviews move slowly forward, the case has become bigger than pepper.
It raises uncomfortable questions about how often packaging is designed to suggest โmoreโ while delivering less,
and whether compliance with regulations is enough when perception tells a different story.
Whatever the legal outcome, brands are being forced to confront a hard truth: in a crowded market,
the real ingredient that keeps customers coming back is simple, unambiguous honesty.

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